Let’s start with the uncomfortable truth: most business advertising today is the equivalent of shouting into a pillow. It looks active. It feels productive. But at best, it muffles the scream.
In a recent newsletter article, I invited readers to watch a 5 minute clip.
If you haven’t watched the video, just watch it. You have no idea how big this is if you haven’t seen it yet.
The architect of this clip, Jon, sees things we don’t. Not in a spiritual, third-eye kind of way, but in a “you’re haemorrhaging money on Instagram ads that nobody remembers” kind of way.
He’ll tell you the truth your branding consultant won’t, and he’ll do it without using words like “synergy” or “funnels.”
In order to survive, the business you’re in needs to stop being optional. It must become the obvious choice. Not the cheapest, not the loudest, but the one people point to when asked, “Who should I go with?”
And if that weren’t enough, there’s AI. That capricious, creeping revolution that’s already begun redefining everything.
Announcement 1: Microsoft launched ‘The Frontier Firm’ under the banner of Agentic.ai The news dropped like a heavyweight into the tech landscape two weeks ago.
It’ll be like having a team of geniuses working for you 24/7….only it can be just you in the company.
(For the time being, the Agentic.ai site itself seems a little obscure but if you google ‘Agentic’, other sites are more explanatory.)
Announcement 2: As a result of Agentic.ai, Zuckerberg is rearranging the furniture at Meta (Facebook) to redefine how advertising is done because of this. The whole approach of advertising and promotions, as we know it, is being gutted and rewritten in real time.
They’re going to get to a point soon where you connect your business to their ad platform…and you don’t need to come up with any ad creatives yourself…you don’t need to figure out ad targeting…you don’t need to do any measurements…you just have to watch the traffic come in.
How will this benefit you?
Whether you like it or not, a whole new generation of business has arrived. The speed of tasks will go through the roof, freeing you up to create more ideas.
If you don’t know how to handle it properly (and I stress the word ‘properly’) you’ll miss one of the biggest chances we humans have ever had.
The phrase “Through the eye of a needle” springs to mind for those who don’t budge from where they are today.
This is not a good moment to “circle back.” It’s a moment to jump, to adapt, to get ahead, unless your endgame is to become the next Blockbuster, fondly remembered and wholly irrelevant.
I mention this specifically as there are so many elements of this that people are going to get wrong because of a lack of deep knowledge about business and competition.
The decision, like the future, is yours.
You can keep refreshing your strategy like a nervous TikTok teen, or you can grasp something solid, something clearly prophetic.
This is the direction the business world is going in.
If you think business is cutthroat now, you haven’t seen the algorithmic tsunami coming. This is your chance to lead, not lag. To be remembered, not outmoded.
Jon has developed a comprehensive ‘Frontier Training’ that’ll help you be ready to make the most of everything the future brings.
I’ve seen it. He doesn’t think like your usual business trainer. And that’s where the value is. You’re going to see this new era from angles that other people won’t even consider, and your level of knowledge will be so far ahead of others.
Or you can ignore what he suggests, do nothing and change nothing.
If you choose to do that – you’ll be forced to adapt eventually in business because everyone else will be going in this direction.
You might succeed, eventually, but only by doing the obvious and therefore not experiencing the real big wins that are going to be possible.
Or you can try and learn about this from another expert (few are talking about at all yet) – but they’ll see business through the obvious lenses and just get you doing what everyone else is doing.
The world is going to change in the next few years in the most exciting of ways if you’re on the right side of the equation. You have no idea how big this is.
If curiosity still flickers within you, do yourself the favour. Watch the 5 minute clip and register for the Introductory Workshop. It’s free, which is rare these days. Most things that are free are either useless or contagious.
This, gloriously, is neither.
The workshop is comprehensive so set aside 2 hours to watch the video in one go. You can always increase the playback speed to 1.25
At the end, you’ll be presented with a choice: dive headlong into the full platform (in which there are million dollar ideas in one section) or simply purchase the Frontier Training on its own, an offering as valuable as shade in the Sahara.
It will prepare you to make the most of this new era and everything it brings.
But a word to the ditherers, the dawdlers, and the can’t-quite-committers: the Frontier Training is a standalone option but the standalone aspect will disappear after this Saturday, 10 May.
After Saturday, it’s gone. So choose wisely, and promptly.
Email me if you need help.
Graeme Dinnen
ResourcesForLife.net
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